THE EXHIBITION IS EXTENDED UNTIL APRIL 2, 2017.
According to the "memetics theory" creativity, and by extension every artistic expression, entails an element of copying, the use of existing "memes" that are the basic genetic units of cultural information. Martin Horák employs the term "Spin-off" to denote parallel lines that branch off the parts of the individual memes and that he transcribes into the object, drawing and collage media. The key, and at the same time the most difficult to define, is the manner in which arbitrary cultural signs blend with the artist's individual preferences, not only due to the original selection of the individual motifs and subjects often rooted in the artist's immediate surroundings but, in particular, due to the form and content shifts that they undergo. Martin Horák's work contains references to the traditional Western iconography (Vanitas, Melancholia), to the wisdom of the East (Shizaru), as well as to the iconic ink blot of the Rorschach test, a symbol of modern research into the depths of the human psyche, presented at the exhibition in the form of animal skin.
