The atypical exhibition by Kateřina Šedá in the Moravian Gallery in Brno is part of her five-year-long project through which the artist endeavours to create a new form of a holiday in a village. The project started two years ago (3. 9. 2011) in Tate Modern in London under the titleFrom Morning Till Night / Od nevidím do nevidím.
Project start: 3/9/2013 at 7 pm with a preview of the documentary How to Make a Holiday (Jak se dělá svátek) by the director Jan Gogola, Governor's Palace, Moravské nám. 1a
"Kateřina Šedá arrives in Bedřichovice, near Brno so as to transfer the village to London and then further and further, towards possible forms of a continuously emerging festival..."
Bedřichovice is a typical village where you do not meet a single soul during the working day - most of its inhabitants leave for work in the nearby town and do not return until the evening. This does not leave them much time for meeting one another. During the weekend they try to make up for what they do not have time over the week: they work in the garden or pursue their hobbies. The aim of the five-year-long project FROM MORNING TILL NIGHT (OD NEVIDÍM DO NEVIDÍM) is to make all the village inhabitants stay at home every year on the same day (September 3) and attempt to create together a new form of holiday. During this holiday they would have the opportunity to see themselves and their area in a different light. The all-year-round preparations for each of the five parts of the project should motivate the inhabitants of Bedřichovice to go beyond their own limits and thus instigate a permanent change in their behaviour.
Over its duration from 3. 9. 2013 till 3. 9. 2014, the exhibition Bedřichovice upon Thamesin the Moravian Gallery in Brno will follow in detail -live and direct- one of the parts of the project (transformation of the village square in Bedřichovice). The gallery, attaining a new function, becomes a road sign directing the spectators to the centre of the creative action.
The unusual form of presentation corresponds with the artist's intent to show a particular phase of the project in pure formwithout restrictionsposed by the static format of an installation contained within the spaces of an institution, which it manages to avoid, and for the benefit of the personal experience of those participating in the field action.
Alternating between the Moravian Gallery in Brno and Bedřichovice, meetings of a various nature at different levels will be held throughout the year:lectures, screening of documentaries, social events (ball, feasts, carnival), those interested will be given an opportunity not just to watch but experience together the important moments related to building the square in Bedřichovice (relocating the children's playfield, installing a London telephone booth, celebration of finishing the square, etc.).
Information on the preparations, phases and the construction of the square in Bedřichovice will be continually updated on the MG web, Tate Modern blog and the Facebook. The opening of the square will mark the culmination of the whole exhibition project (3. 9. 2014). The library of the Moravian Gallery in Brno in the Pražák Palace will have available the complete materials on all the projects by Kateřina Šedá that have so far been realized.
The libretto of the project for the revitalization of the village square in Bedřichovice comes from an event conceived by Kateřina Šedá and held in Tate Modern in 2011, which laid the foundations for the evocation of the retro movement from London to Bedřichovice. Some elements from London have been re-integrated into the architectural design for Bedřichovice, e.g.: after superimposing maps of London and Bedřichovice, the village square in Bedřichovice is located on the river Thames. The river with busy ship traffic has been included in the design as a road serving motor vehicles. Another source of inspiration was the space in front of Tate Modern. Through its ambiance the spacious area with a gravel surface and planted birch trees at the bank of the Thames matches the idea of social life at the centre of the village. Important elements of the space plan are hedges, wooden benches, a meridian, children's playground - all of them inspired by London, traffic in the London underground, double-decker buses …
Kateřina Šedá is building yet another communication bridge between Bedřichovice and the world around it.
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ABOUT KATEŘINA ŠEDÁ
An exhibition for the famous Tate Modern gallery extended the line of successful projects by Kateřina Šedá (*1977), one of the few Czech female artists to make a name for herself on the contemporary international art scene. There was a surprise at how quickly she started when she finished her studies at the AVU in Prague (Essl Award; laureate of the Jindřich Chalupecký Award, 2005), and the speed with which she undertook art shows throughout the world (Documenta 12, Kassel, 2007; 5th Berlin Biennial, Berlin, 2008,Manifesta 7, Bolzano, 2008;Future Generation Art Price, Kiev, 2010,Lyon Biennial, 2010; Venice Biennial 2013; Moscow Biennial 2013; solo exhibitions at theRenaissance Society Chicago, 2008;Mori Art Museum in Japan, 2010;Kunstmuseum Luzern in Switzerland, 2012 and theGalerie für Zeitgenössische Kunstin Leipzig, 2013). The projects by Kateřina Šedá are difficult to classify (and only with reservations) using existing theoretical categories. Their ingenuity stems from the points of departure and the aims of the artist, who uses her projects as a vehicle to erode the stereotypes in the behaviour of individuals and groups, fundamentally changes well-established schemes and opens areas for communication based on sharing.