Astonishingly, Stefan Sagmeister has only learned twenty or so things in hislife so far. But he has managed to publish these personal maxims all over the world, in spaces normally occupied by advertisements and promotions, such as billboards, projections, light-boxes, magazine spreads, annual report covers, fashion brochures and, recently, even on giant inflatable monkeys. In this presentation, Sagmeister throws his diary, a great deal of design, and a little art, together with a pinch of psychology and a dash of luck, into a blender and pushes the button. It tastes surprisingly appetising.
Project is supported by the Austrian
Cultural Forum
.