symposium

24th International Biennial of Graphic Design Brno 2010
The Poster, Corporate Identity, Information and Advertising Graphics
International symposium
Are Ideas Enough Today?

Reduta Theatre, Zelný trh 4, Brno
23-24 June, 2010

Playing its traditional part in the International Biennials of Graphic Design in Brno, the Reduta Theatre, Zelný trh 4, Brno will play host to the 2010 international symposium opening the 24th event in the series.

Papers by leading graphic artists, designers, typographers and art theoreticians from Europe, the USA and Japan, accompanied by slide shows and videos, will be given in Czech, Slovak and English. Interpretation to and from English will be provided.

The proposed subject of the symposium is based around contemporary activities in graphic design and visual culture that are found, due to the dynamic development of modern artistic means, amidst a collision of ideas as the driving forces behind the creative process and the ever-growing potential of digital technologies. These have certainly rendered the design process more democratic, since everyone able to acquaint themselves with the necessary techniques can take part in it, even without an academic education. However, can quality results be achieved without professional preparation at schools and without a primary key observation and idea, although at the required technical quality, by adhering to pre-existing formulae? Are the historical references, quotations and retro-styles that generate new trends, including seasonal ones, in designers' work, evidence of historical connections, or just tried and tested procedures that have been constantly modified and multiplied over time? Yes or no? What is the role of poster at the present time?

The lecturers will address these questions in their contributions, subjects that are everyday reality for graphic designers: the relationship between art and design, experimental and self-initiated projects, the relationship between school and practice; the importance of personal experience as a particularly effective filter in the development of design methodology; the understanding of design as cosmopolitan practice that unites different cultures and time epochs; exceptional forms of symbolic meaning and identification technologies that are neglected in design; respect and responsibility, visual communication identity. The programme of lectures features something new: two panels with guest designers from the Czech Republic and abroad. The opportunity to compare stances in design and discuss related issues with lecturers from a number of countries of different historical and social experience, and of various positions, will certainly prove inspirational for all the participants in the symposium.

The symposium is intended
for graphic artists, designers, illustrators, typographers, art directors, type directors, editors, those working in publishing, advertising, and printing, repro-studios, libraries, managers, teachers, students, theoreticians and journalists in the sphere of art and design.

The participants
will be issued with an accreditation card valid as a ticket to all exhibitions in the 24th International Biennial, official promotional leaflets and information packs on the Biennial, as well as being given a discount on the Biennial catalogue.
The fee includes 4 coupons for coffee and mineral water and the loan of a receiver with headphones for simultaneous interpreting. The fee does not cover transport, food and accommodation, which should be paid for individually by participants.

How to apply
Just fill in the application form and send it by post or e-mail to the Biennial address below before 28 May, 2010.
The applicants will be supplied with detailed information upon accreditation on 22 June from 2 pm to 8 pm in the lecture hall of the Museum of Applied Arts of the Moravian Gallery, or on 23 June from 8 am to 10 am in the Reduta Theatre, Zelný trh 4, Brno.

Participant fee for the symposium
1200,- Kč / 50 EUR, students 500,- Kč / 20 EUR
(to be paid in cash upon accreditation)

Address:
Bienále Brno - Sympozium
PhDr. Miroslava Pluháčková
Moravská galerie v Brně
Husova 18
CZ-662 26 Brno
Česká republika
Tel.:  00...
Fax: 00420 532 169 180
E-mail: miroslava.pluhackova@moravska-galerie.cz

Programme of the Biennial and symposium:
Tuesday, 22 June, 2010:
5 pm Museum of Applied Arts of the Moravian Gallery: Opening of the 24th International Biennial of Graphic Design Brno 2010, announcement of awards. Opening of the exhibition of work by the members of the international jury. Opening of Biennial accompanying exhibition: Lizá Ramalho, Artur Rebelo - Winners of the 22nd Brno Biennial 2006, Museum of Applied Arts of the Moravian Gallery, Brno, Husova 14
7 pm Pražák Palace of the Moravian Gallery: Opening of Biennial accompanying exhibition: Uncanny: Surrealism and Graphic Design - profile exhibition by Rick Poynor, Great Britain
8 pm Pražák Palace of the Moravian Gallery: Social evening

Wednesday 23 June, 2010 - 1st day of the symposium "Are Ideas Enough Today?"
Reduta Theatre, Zelný trh 4, Brno
Entry registration of participants: 8 am - 10 am
Morning panel:
10.00 - 10.05 Symposium opening: Marek Pokorný, Director of the Moravian Gallery and the Brno Biennial
10.05 - 10.35 Alan Záruba (CZ), concept guarantor and host to the symposium - ARE IDEAS ENOUGH TODAY? Making today's ideas and reality visual.The clash between the world of ideas and the world of infinite possibilities of digital technologies.
10.40 - 11.10 Rick Poynor (UK) - The Uncanny: Surrealism and Graphic Design, Lecture on the profile exhibition by the guest curator of the Brno Biennial.
11.10 - 11.40 Coffee Break
11.45-12.15 Lizá Ramalho + Artur Rebelo (Portugal) - Notes on Processes, Projects and Other Stuff
Some projects made since R2 started in 1995.Projects developed from assignments that gained their own purpose and space.
12.20 - 12.50 Petr Babák (CZ) - Pipeline Pressure 2 MPacPresentation of a comprehensive visual style for the National Technical Library, Prague from various viewing angles; the library as an example of interdisciplinary collaboration.
13.00 - 14.30 Lunch Break
Afternoon panel:
14.30 - 15.00 Oded Ezer (Israel) - Typographic Wonderlands
Introducing unique methods of creating Hebrew and Latin typography projects, where biological systems and organic livings are applied to create and modify type into hybrid type insects and animals.
15.05 - 15.35 Scott Santoro (USA) - Plumbing design
5.40 - 16.10 Karel Martens (the Netherlands) - Printed and Others Matters. 50 Years of PracticeGraphic designer, typographer and founder of the Werkplaatz experimental school in Arnhem presents his projects and interdisciplinary collaboration in architecture and design.
16.15 - 16.30 Coffee Break
16.40 - 18.00 Discussion panel with foreign guests to the Brno Biennial, hosted by Rick Poynor and Alan Záruba. Invited guests: Paula Scher, Karel Martens, Igor Stanisljević, John Walters, Andrzej Klimowski a Martin Woodtli
18.00 Ethnographical Institute of the MZM - Palác šlechtičen, Kobližná 1:The Devil, Death and Schwarzenegger. African Street Film Poster from the Wolfgang Stäbler Collection
19.00 Pražák Palace of the Moravian Gallery, Brno, Husova 18: Opening of Biennial accompanying exhibition: BigMag - Alternative magazines in the Czech Republic after 1989
20.00 Governor's Palace of the Moravian Gallery, Brno, Moravské nám. 1a: Opening of Biennial accompanying exhibitions: Leading Figures in Czech Graphic Design - Jan Solpera Printers' Elite
20.00 Governor's Palace of the Moravian Gallery, Brno, Moravské nám. 1a: Social evening

Thursday 24 June, 2010 - 2nd day of the symposium "Are Ideas Enough Today?"
Reduta Theatre, Zelný trh 4, Brno
Morning panel:
10.00 -10.35 Martin Woodtli (Switzerland) - The Run of the Things. The poster as a layout surface and object to leave individual marks.
10.40 - 11.10 Igor Stanisljević (Croatia) - City Branding in Post-socialism - Pula is More - Branding of the City of PulaWhat are differences between branding process in transitional and in highly developed capitalist countries?
11.15 - 11.40 Coffee Break
11.45 - 13.00 Discussion panel with Czech and Slovak designers, hosted by Alan Záruba and Marek Pokorný, Invited Guests: David Březina, Aleš Najbrt, Tomáš Celizna, Lukáš Fišárek, Michal Rydval a Rostislav Vaněk
13.00 -14.30 Lunch Break

Afternoon panel:
14.30 - 15.00 John Walters (UK) - Sound, Code, Image, Reason and Rhyme, Exploring the way music informs and challenges our understanding of design (and vice versa) in the context of Eye magazine and its websites by the magazine editor.
15.05 -15.35 Andrzej Klimowski (UK/PL) - Every Work is a New Beginning, A work can sometimes start without an idea, it can emerge when speculating over random images or words and making connections between them.
15.40 - 16.10 Sato Koichi (Japan) - Haigra: The Haiku-and-Graphic Art, Invention of a new visual way of presenting haiku - Japan's shortest poetry form. Haigra - a word coined from haiku and graphic.
16.15 - 16.30 Alan Záruba (CZ) Assessment of the symposium - closing

Application
I apply to participate in the international symposium
Are Ideas Enough Today?
held as part of the 24th International Biennial of Graphic Design Brno 2010
Name and surname:
Address:
Phone:
E-mail:
Category: A - participant B - student C - invited guest, journalist
Date:
Signature:

Please send binding applications to Miroslava Pluháčková by 28 May, 2010, e-mail address: miroslava.pluhackova@moravska-galerie.cz