BigMag is a database of magazines which are otherwise hard to find because on newsstands, their logos have never appeared in those prominent eye-level spots. Chance is they didn't make it to the newsstands at all. Some of these magazines were published just once; others were for years just few Xeroxed copies held together with a glue stick. Some of them became a breeding ground for maverick journalists and some of them are now to be seen in design handbooks. Most of them have never gained any official recognition. But all of these magazines are original proofs of someone's passion for distilling actual events and repeatedly communicating with the world through assemblage of text and image. Initiators of the project Aleš Najbrt, Bohumil Vašák (both from Prague's leading graphic design studio, Studio Najbrt) and Michal Nanoru (former editor-in-chief of Živel and Hype magazines) think that such passions should be cultivated, preserved and promoted. That is why they have built a platform, where creators of such "different" or "other" magazines can show their past and present work to a large group of potential fans, competitors, collectors or academics. Every author, publisher, or fan can start their magazine's profile and bring it out from darkness of obscurity. And because the creators of BigMag know that the most important thing for a magazine is to be seen, BigMag.cz actually allows uploading images. A lot of images. The BigMag database is part of an effort to bring such magazines to the public. The BigMag.cz portal should become an informal intersection, a lively database mapping magazine production in the Czech Republic after the regime change in 1989. The database, monitoring alternative, non-professional and non-commercial magazines, can bring much needed reflection in the situation where we are beginning to replace print media with media that would more adequately fit our condition and when nobody really knows how it should be done or what's going to happen next.
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